
Owner: City of Birmingham
Roll & Collaboration: Creative Direction
Deliverables:
- Brand Development
- Social Content
- Print materials (brochure & Flyer)
- Promotional Products
Project Overview:
Embrace Mothers is a partnership with Mayors for a Guaranteed Income (MGI), a national network of mayors advocating to provide Americans with an income floor. MGI awarded Birmingham a $500,000 grant for our pilot program, part of a nationwide research project to evaluate the impacts of guaranteed income on individuals and families.
Outcome:
- More than 8,000 applications received
- Through the program, 110 Birmingham residents are receiving $375 a month for a 12-month period
